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Sammi-Miller Lite Ice

1994 Miller Lite Ice Beer Ad - If You Get it, Get It

The above poster is a 1994 ad of Miller Lite Ice.  Its powerful slogan ” If you get it, get it” sounds extremely manly and demanding . The idea of beer being a manly drink will also appear in our Blue Moon promotion and advertisement because most beer brands share the same target audience. However, we are going to use a new and exciting method to inprint the manly imagine on our product. What worked for me in this ad is the color that they have choosen. The mixture of black and blue give viewers a sense of mystery. It will attract possible consumers to try it out.

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