Home > Coors > Namrata – Coors Light – Amaze Your Pals

Namrata – Coors Light – Amaze Your Pals

Coors Light came out with this ad to show off the new cold activated labels on cans and bottles. Previous advertising showed that Coors was frost brewed and they took it one step farther by emphasizing the importance of an ice cold beer, the mountains turn blue when it is the proper temperature of drinking. This ad is mainly aimed towards males since it has the tagline of “bore your girlfriend”. Coors has always targeted itself as a masculine beer.

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