Home > Coors > Namrata – Coors Light – Rockies

Namrata – Coors Light – Rockies

Coors Light created this ad to coincide with the label of their beer bottle. When the beer is chilled, the mountains on the label change from silver to blue to show that the beer is icy cold and refreshing. These cold activated bottles may seem like a gimmick but something as simple as showing when the beer is cold enough to drink is a clever way of marketing.

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