Home > Miller > Joanna-Miller Lite Commercial

Joanna-Miller Lite Commercial

Miller Lite : Tattoo commercial

This is commercial is part of Miller Lites’ Be a Man Campaign.It is targeting the less manly man and pointing out that the real men drink Coors Lite. It makes comments on what a mans’ man likes, and that’s the great pilsner taste. The commercial uses the comedy of the lower back tattoo to entertain the audience and make the statement that only females with or males with lower back tattoos should drink something other than Coors Lite but Men should drink Coors Lite. Does this Commercial work? Well it does entertain and bring our attention to the idea that lower back tattoos are mostly had by women. It proves its point that the manly men are drinking Coors Lite, compared to the feminized main character who drinks a tasteless light beer. In the end to be a man he decides to drink Coors Lite.

Categories: Miller
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: