Home > Miller > Tom- Miller Lite Commercial (Love – Aluminum Pint)

Tom- Miller Lite Commercial (Love – Aluminum Pint)

http://millerlite.com/commercials.html

The slogan behind this commercial is “Taste Greatness”. Miller realizes society’s need to be better than the next person or ‘to be a great’. With “Taste Greatness” in huge font along with a glass of beer that takes up the whole screen, it is obvious Miller wants you to associate them with greatness. Therefore, if you drink Miller, you will become better in some way. The main idea behind this commercial is to incorporate all the new features of the Miller Lite aluminum pint into the commercial in comedic fashion. The commercial plays on the opinion that men cannot express their feelings to a woman and that it is seen as less manly in society. The focus of this to make their target audience (men) laugh. I believe it does a good job of that as well as giving important information on its new product.

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Categories: Miller
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