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Tom- Bud Light Commercial (Working the Weekend)

October 25, 2010 Leave a comment

http://www.budlight.com/

This is a Bud Light commercial that is part of their “Here we go” campaign. They are trying to associate the average day at work to going to a party in a very direct way. With this campaign, they are using three meaningless words (Here we go) to get people excited for a night out.

Categories: Bud Light

Joanna- Budweiser: Greetings, It’s What We Do.

October 25, 2010 Leave a comment

Budweiser 2009

This Budweiser commercial, is called Greetings, From the “It’s What We Do” Campaign. This commercial uses the social activities of the consumer to show how Budweiser is a part of what “WE” the socialites/drinkers do. It gives examples of the many greetings people use while socializing and having a Budweiser, and reminds us that no matter what the greeting may be Budweiser is always a part of that thing or “greeting” we are doing. “It withstands the test of time”. This commercial works because it is targeting the social consumers. Like we all know we are in the age of face book and many other social networks/Socializing activities. Budweiser is feeding off of this current trend and tying it in with the longevity of Budweiser and the famous clinking of the beer bottles greeting. Budweiser, it brings people together, denotes a familiar idea, action( the greeting), and proves it to be universal in this commercial.

Categories: Budweiser

Namrata – Budweiser – 3D Models

October 24, 2010 Leave a comment

Budweiser created these ads in 2007 and used the models to create a 3 dimensional illusion with the label of the bottle. While men are staring at the women, they are unaware that their subconscious is analyzing the brand as well.

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Namrata – Budweiser – Bottle Cap Swimsuit

October 24, 2010 Leave a comment

Sex sells and Budweiser is using it in every advantage in this racy print ad. The tagline states “you can twist anything into a swimsuit”. This ad is more like a Playboy spread with the model covered only by strategically placed bottle caps, which is clearly targeted towards males.

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