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Joanna- Coors Light: Surprise Commercial

October 25, 2010 Leave a comment

Coors Light : Surprise

The emphasis of this commercial is the introduction of the new packaging, the new look: The cold activation window. It enables you to see how cold your beer is before you buy it.  It uses comedy and a hint of sex appeal to lower the audience in, and then surprise them with the new packaging.  The purpose of the new look seems to be the prevention of having to buying warm beer, one that is not cold or at your desired temperature. It promotes Coors Light’s motto: “The world’s most refreshing beer” by letting you know that with these windows you’ll know when the beer is cold, and ready to refresh you. This commercial works, it does what it’s supposed to do which is bring your attention to the new look, and provide comedy/entertainment while doing so.  I believe that in entertaining you and visually showing you the new look, it allows you the viewer to remember the product easily.

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Categories: Coors

Namrata – Coors Light – Amaze Your Pals

October 24, 2010 Leave a comment

Coors Light came out with this ad to show off the new cold activated labels on cans and bottles. Previous advertising showed that Coors was frost brewed and they took it one step farther by emphasizing the importance of an ice cold beer, the mountains turn blue when it is the proper temperature of drinking. This ad is mainly aimed towards males since it has the tagline of “bore your girlfriend”. Coors has always targeted itself as a masculine beer.

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Namrata – Coors Light – Rockies

October 24, 2010 Leave a comment

Coors Light created this ad to coincide with the label of their beer bottle. When the beer is chilled, the mountains on the label change from silver to blue to show that the beer is icy cold and refreshing. These cold activated bottles may seem like a gimmick but something as simple as showing when the beer is cold enough to drink is a clever way of marketing.

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Colton- Coors Light 1

October 20, 2010 Leave a comment

Coors Light campaign was a huge hit, the Love Train, which would appear in many commercials and playing the song “love train.” This promoted fresh, cold taste, while also showing people of any race and occupation coming together and enjoying an ice cold drink.

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