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Namrata – Heineken – Entertainment

October 24, 2010 Leave a comment

Heineken uses this simple print ad to show that they are a fun brand of beer. The stacked CDs are made to resemble a keg, since most people drink beer in social situations.

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Namrata – Heineken – So Can I Buy You A Beer?

October 24, 2010 Leave a comment

Although this print ad is text heavy, it appeals to consumers through the use of humor. It is something that many males can relate to, when they are at a bar or party and would like to meet some females. Here, Heineken is offering the promise of an ice cold beer, along with the confidence to seduce women.

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Colton- Heineken 2

October 20, 2010 Leave a comment

This print ad shows how the Heineken company tried to show relaxation when it comes to beer drinking. They show a beer, relaxed and smooth looking, in hopes that they can prove this beer will make a person feel this way. This campaign works and people think of Heineken as relaxing and refreshing.

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Colton- Heineken 1

October 20, 2010 Leave a comment

http://www.snotr.com/video/2079

This ad was created by Heineken. Heineken is a beer that is trying to accomplish a few things. They are using campaigns that are funny, like the example provided, and get guys more interested in the beer. The fact that women always have things to show friends, i.e clothes, choes, handbags etc… now guys have something in common to show their friends. Heineken is a form of “man” beer that will hopefully reach young men ages 21-35.

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