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Tom- Sam Adams Commercial

October 25, 2010 Leave a comment

http://www.splendad.com/ads/show/297-Samuel-Adams-Chapter-18-Grand-Slam

Since Sam Adams controls such a small percentage of the beer market share, it tries to create a small niche of consumers that stay devoted to their product. They do this with ads like this. The commercial explains all the positive qualities of Sam Adams with themes such as patriotism, history, and perfection. Rather then go for cheap humor like all the others, they would rather inform you of their product and try to sell it to you. The people in the video are meant to be honest people who really care about their product and their costumers.

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Categories: Sam Adams